About Me

I’m Seon Crockford, and my journey to coaching has been shaped by a lifetime of adventure, leadership, and resilience. Growing up on sailing boats off the Australian coast, the ocean became both my playground and teacher, sparking a love for exploration that led to a career as a yacht captain, guiding expeditions to remote surf breaks across the Pacific and around the world. Navigating unknown waters and leading teams through challenging conditions laid the foundation for my work today as a coach and outdoor guide.

I found my true calling as an Outdoor Leadership Instructor at Outward Bound New Zealand, where I was privileged to guide people on transformative journeys in nature. At Outward Bound, I helped participants discover their inner strength, resilience, and potential through outdoor experiences that emphasized leadership, perseverance, and environmental stewardship. It was here I learned that resilience isn’t just a skill—it’s a mindset, It’s a way to thrive even amid uncertainty. These principles are central to my coaching philosophy, combining personal growth with a deep respect for nature and the environment.

My certifications as a Rescue 3 Whitewater Rescue Technician Instructor and International Rafting Federation Instructor enable me to teach advanced techniques in safety, rescue, emergency response, risk management and leadership. As CEO and co-founder of Packraft Europe an e-commerce business, I combine adventure with business acumen, offering gear, courses, and expeditions while promoting environmental stewardship and helping to protecting Europe’s last wild rivers.

Drawing from these diverse experiences, I guide individuals—executives, entrepreneurs, and purpose-driven people—through life’s currents with adaptability, clarity, and resilience. Life, like a river, is best navigated with preparedness and purpose. Together, we’ll cultivate the skills and mindset needed to thrive in a rapidly evolving world and make a meaningful impact.